Update: April 2025
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About me
I’m a product designer who’s obsessed with the details that make experiences feel just right, blending form, function, and a little bit of delight into everything I create.
I believe good design should be invisible—effortless, intuitive, seamless. But great design? It turns that invisible magic into something unforgettable.
Links
Projects

ftNFT
ftNFT is a comprehensive NFT (Non-Fungible Token) platform that enables users to create, buy, and sell digital and physical NFTs. As an NFT marketplace, we have created a transparent environment for users to buy and sell NFTs. I have worked on design system which contains the marketplace of ftnft.am and ftnft.com ( https://www.ftnft.am/marketplace ) also on visuals and other websites related to ftnft.

Liquid Life
Liquid Life strives to lead in IV infusion therapy by advancing science and technology with NAD and stem cell infusions. I designed a comprehensive system that defines the visual identity and structure of all components, ensuring a cohesive experience across IV packaging, web, and mobile interfaces. Additionally, I was responsible for the graphic design aspects, including the IV bag packaging design.

Gold Creations
Gold Creations is a handmade jewelry brand known for its unique pieces. I have redesigned the complete design system elevating its visual identity and user experience. This redesign includes a refined typography, UI components, and an intuitive interface for both web and mobile. The new system enhances brand consistency while reflecting the craftsmanship and uniqueness of handmade jewelry.
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BookShop
Designed in Ucraft, BookShop template is more than a storefront—it’s a gateway to new worlds. A seamless blend of structure and storytelling, it transforms pages into portals, guiding book lovers through a visually rich and intuitive journey. Every detail is crafted to make books not just seen, but felt. Because in a bookshop, design should do what stories do—immerse, inspire, and invite you in.

Toggo
Toggo is a German children's entertainment brand operated by Super RTL, a major TV network in Germany. From timeless classics to exciting new adventures, children will find endless entertainment options. In this project, I was responsible for migrating all components from XD to Figma and creating both components and screens from scratch across five different screen sizes.

Springbuilder
SpringBuilder is a website builder developed by BetConstruct, specifically designed to support betting and gaming platforms. As a member of the SpringBuilder team, my responsibilities included website creation from scratch, providing customer support, conducting training sessions and creating engaging social media content to enhance brand awareness and user engagement.
Location: Armenia, Yerevan
Professional skills
UI/UX Design, Web Design, Prototyping & Wireframing, Branding & Visual Design, Customer Support & Collaboration, Gaming & Betting Website Design, NFT & Web3 Design, Soft skills [ collaboration and communication, problem-solving, attention to detail, teamwork, adaptability ]
Technical Skills
Figma
Adobe Illustrator
Adobe Photoshop
Adobe XD
Ucraft Website Builder
Wix Website Builder
Links
Experience
Ucraft | Product Designer/ UI/UX Designer
2022 - 2025
Ucraft | Digital Designer
2021 - 2022
Ucom | Branch Manager
2019 - 2021
Ucom | Sales and Service Senior Specialist
2015 - 2019
Ucom | Sales and Service Specialist
2014 - 2015
Education
ASUE | Master’s Degree in State and Municipal Management
2014 - 2016
ASUE | Bachelor’s Degree in State and Municipal Management
2010 - 2014
Professional Development
Deep Agency | UI/UX Design
2019
Base Studio | Graphic Design
2019
TUMO | Just my favorite one forever
2011 - 2013
Update: April 2025